Category: Digital Marketing
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Mastering ORM: How to Turn Negatives into Brand-Boosting Opportunities

In today’s digital landscape, a single comment, tweet, or review can make or break a brand’s reputation. It’s not just about protecting your brand; it’s about reshaping challenges into opportunities. Imagine turning a bad review into a testament of your brand’s resilience, or transforming a social media critique into a customer loyalty story. This is… Read more
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The evolution of targeted marketing strategies in the post third-party cookie era

Internet or digital advertising has always come with measurability and targeting. Marketers have relied on multiple data sets including third-party cookies to offer targeted ads to customers. Remember checking something out on Amazon and then seeing the same product on Facebook ads and other websites you visit. This was possible by the use for third-party… Read more

